Social media is frenetic and changing constantly. The weight of the information passing through can be overwhelming. I spend a lot of my time as a social media consultant educating my clients on how they can reduce or manage their social media marketing in balance with their other small business needs.
Social media is a lot like being a manager of a student radio station. You need to make sure the station is 'on the air' at all times. Everyone is listening. Now they will contact you, instantly to tell you what they are thinking. We weren't designed to work 24 hours a day, 7 days a week.
So I started having a 'no social media, no computer, no interactive online electronics' day. A day off from devices.
I was talking to my business friend Nicholas Asamoah of Eco Steam Valet at our breakfast meeting of Andover Mutual Business group. He has a policy of leaving his phones downstairs to charge when the family go to bed.
"And you know what? It was the best sleep of my life," he told me.
In 2015, thanks to The School of Life video's on Youtube, I learnt turning your devices off, or leaving them in another room is called a Digital Sabbath.
Ian Fielding directed me to a BBC article about The 24 hours shut down experiment. Dan Rollman, chief executive officer and co-founder of world record site recordsetter.com. He's created a lovely Sabbath Manifesto, a list of 10 principles aimed at carving out a weekly day of rest, including drink wine, get outside, connect with loved ones. The manifesto has grown into the National Day of Unplugging. This year it is March 3rd-March 4th.
I recommend unplugging and Digital Sabbaths because it helps me stay grounded. I've learnt if something important happens, then my friends will tell me, to my face. It also helps you manage your worry because you can relax, really relax. Try it. Turn off your phone, such down your computer and switch off your Ipad one day a week and just relax. Let me know how it went for you, me I'm going to sit by a beach.
Cat Randle is the owner of Brilliant Social Media Solutions. She provides small to medium businesses with effective social media solutions. You can contact her on Linked In, Facebook or come to an Andover Mutual Business group meeting to chat with her.
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